We are on the brink of an exciting top-to-bottom structural transformation of our industry, with agentic AI reshaping everything from how media is discovered to how it’s planned, bought and measured. But this transformation won’t happen instantly and without effort. Agentic AI needs schemas and standards to work. They provide invaluable, referenceable context, so the […]
The post The Fastest Path To Agentic AI In Advertising Isn’t Reinvention. It’s Using Existing Standards appeared first on AdExchanger.
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