Google Ads recently changed how target-based bidding behaves on budget-limited campaigns. The algorithm now bids more aggressively to track closer...
Agentic
Clocking Out Looking for a long read on the behind-the-scenes maneuvering that has overhauled Meta in recent years? Reuters caps...
When everything is changing all around you, it’s a great time to recalibrate. Prebid.org, which oversees the open-source header bidding...
Every company in our space is wrestling with what their agentic AI strategy is. The answer that seems obvious is...
AI can add more operational efficiency to the media buying process. But it will take some more time before AI...
Ad leaders from Disney, YouTube, WBD, Fox, NBC, and more explain what to expect from AI in TV ad sales....
The days of agentic ad tech being only for direct ad buys are coming to an end. PubMatic has run...
Admazon There were a few standout takeaways from Amazon’s Q1 earnings report earlier this week. For one, Amazon surpassed $...
Google’s GeminiVeo and Nano Banana fix creator content. Adweek Feed
Every era of advertising has been defined by the moment its infrastructure became the bottleneck. In the late 1990s, the...