PubMatic says its company – and the ad industry – are at an inflection point. And the SSP is betting...
Agentic
There’s a serious privacy risk quietly hiding inside “helpful” AI agents. As enterprise platforms rush to add conversational bots into...
Agentic commerce can't stop, won't stop; Perplexity is officially done with its ads business; and AppLovin may launch its own...
Analog Intelligence The AI marketing boom is here. And not just for auto-generated creative or campaign optimization. San Francisco is...
CES, Davos, and the messaging in the Super Bowl ads this year made it clear: AI is no longer a...
Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in streaming...
At IAB ALM, adtech insiders say that a glut of emerging protocols won’t fix the challenges of agent-driven advertising —...
We are on the brink of an exciting top-to-bottom structural transformation of our industry, with agentic AI reshaping everything from...
Algorithms will increasingly mediate how people discover, evaluate and interact with brands. The path forward lies in diversification and data....
'The Machine' plugs into marketers' existing tools, with a broader launch expected in Q1. Adweek Feed