Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in streaming...
Agentic
At IAB ALM, adtech insiders say that a glut of emerging protocols won’t fix the challenges of agent-driven advertising —...
We are on the brink of an exciting top-to-bottom structural transformation of our industry, with agentic AI reshaping everything from...
Algorithms will increasingly mediate how people discover, evaluate and interact with brands. The path forward lies in diversification and data....
'The Machine' plugs into marketers' existing tools, with a broader launch expected in Q1. Adweek Feed
A brief heads-up that December 24 will be our last Daily News Roundup of 2025! We’ll return on January 5,...
Ashes to ashes, dust to dust, 3-letter acronyms to 3-letter acronyms. Specifically, in this case, APIs to MCPs. Model Context...
The IAB Tech Lab's latest framework proposes new standards for containerization and sets the stage for a fully agentic media...
From Amazon's Rufus to ChatGPT. Adweek Feed
On Monday, Brand Networks announced that Universal Ads would now be buyable through the company’s agentic ad buying platform, Aimy...