Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in streaming TV advertising. On Tuesday, the ad measurement firm iSpot introduced SAGE, an agentic AI platform with a “ChatGPT-like interface” that media buyers can use to generate campaign planning ideas, according to iSpot CEO Sean Muller. […]
The post Say Hello To SAGE, The Latest Agentic AI Platform appeared first on AdExchanger.
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