Users will soon be able to complete purchases within ChatGPT using their PayPal digital wallets. Adweek Feed
Agentic
While the promise of agentic AI in advertising is intoxicating, autonomous systems optimizing campaigns and making real-time adjustments still face...
The AI advertising agents will need their own trade group eventually. For now, though, a bunch of companies are forming...
The two dominant emotions surrounding AI in marketing today are hype and anxiety. But we’re entering a new era –...
On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the...
On Tuesday, video advertising platform Pixability launched its own agentic product, which will help marketers more quickly identify and target...
Scope3 is cutting some jobs as part of what it characterizes as a strategic restructuring. Adweek Feed
Scope3 has promoted Tim Collier to chief commercial officer, effective immediately, as the sustainability-focused adtech firm doubles down on what...
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Agentic Programmatic appeared first on AdExchanger....
How Advertisers Are Unlocking Full-Funnel Growth with Amazon Ads & Agentic AI | Michelle Urwin, Skai
Michelle Urwin, Chief Marketing Officer of Skai, joined Sarah Sluis at Cannes Lions 2025 to share the biggest shifts in...