The AI advertising agents will need their own trade group eventually. For now, though, a bunch of companies are forming the Ad Context Protocol, or AdCP. The consortium of ad tech and AI ad software vendors aims to establish standard protocols for agentic solutions across the advertising supply chain to negotiate, plan and execute media […]
The post The Ad Context Protocol Aims To Make Sense Of Agentic Ad Demand appeared first on AdExchanger.
More Stories
Together launches Discovery practice
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales
2026 YouTube NZ Marketing Awards celebrate every angle