While the promise of agentic AI in advertising is intoxicating, autonomous systems optimizing campaigns and making real-time adjustments still face a sobering reality: The economics don’t work for everything – yet. Let’s look beyond the generalized AI hype to a more actionable and immediate trend: using Model Context Protocol (MCP) and its advertising-focused cousin, Ad […]
The post AdCP And The Math Of Agentic AI: Building For Today’s Economics, Not Tomorrow’s Dreams appeared first on AdExchanger.
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