Prebid.org has established itself as a respected open-source software maker and standards-setter in online advertising. It has the necessary scale, leverage and momentum to help shape programmatic trading and drive interoperability across the ad tech ecosystem. Now begins the hard part. Prebid stands at a major inflection point for itself and the open web. Across […]
The post Prebid.org Is At A Crossroads, And Must Now Decide Whose Interests It Serves appeared first on AdExchanger.
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