The IAB Tech Lab’s latest framework proposes new standards for containerization and sets the stage for a fully agentic media buying process.
The post The IAB Tech Lab Releases Its First Framework For Agentic Ad Buying Standards appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs