As an industry, we have recently made a concerted effort to begin placing more ethical media with brands and agencies...
Buying
Consumer health care company Haleon may be the first brand to use attention metrics to measure the quality of inventory...
Walmart has officially been shopping in the TV aisle, announcing today that it's buying Vizio for $ 2.3 billion. According...
YouTube is making a behind-the-scenes effort to allow more advertisers to buy ads on YouTube Shorts – and only on...
Amazon is expanding Fire TV home screen inventory to more marketers and launching a new ad unit, open to all...
Americans' disposable income is estimated to reach $ 22.8 trillion by 2026, up 23% compared to 2021. More than in...
Database software company ZoomInfo is integrating with demand-side platform (DSP) The Trade Desk to let its business-to-business marketer customers programmatically...
At the annual Google Cloud Next conference in San Francisco, the tech giant announced a generative artificial intelligence-powered marketing solution...
Infillion's $ 22 million cash bid for MediaMath’s DSP and DMP assets was approved in a Delaware bankruptcy court. The...
Paramount and Omnicom Media Group unveil a pilot test transacting on VideoAmp using the data activation platform Mediaocean to automate...