Matt SattelVP, Global Brand Partnerships“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. ...
Buying
Ampersand released a self-service option for TV marketers to monitor incremental reach across multiple screens. The capability was already available...
Programmatic buying is a mainstay of digital advertising, but its role in the TV ecosystem is relatively new – and...
Boston's Fenway Park is the second-most expensive venue in the U.S. to see a baseball game, behind only Wrigley Field...
The housing market has changed rapidly over the last few years, and it's led to a number of unknowns for...
AppLovin and The Trade Desk announced twin news items today. The mobile gaming and advertising giant launched an integration with...
Freemans Bay full-service indie Republik has joined with Porter Packaging to help propel their global media efforts and business expansion....
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
Tech companies, cross-industry groups and trade bodies are all trying to figure out connected TV's teething problems. Last year, advertisers...
The Monday after the Super Bowl is a big day for marketers, as people kick around their favorite ads from...