AppLovin and The Trade Desk announced twin news items today. The mobile gaming and advertising giant launched an integration with...
Buying
Freemans Bay full-service indie Republik has joined with Porter Packaging to help propel their global media efforts and business expansion....
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
Tech companies, cross-industry groups and trade bodies are all trying to figure out connected TV's teething problems. Last year, advertisers...
The Monday after the Super Bowl is a big day for marketers, as people kick around their favorite ads from...
McDonald's is consolidating responsibility for its estimated $ 1.6 billion national media buying and planning to Publicis Groupe's Starcom as...
Samsung Ads is adding to its AVOD toolkit. To provide brands a way to buy media using their own first-party...
The National Basketball Association is scoring higher tune-in for live games by optimizing its media planning using attention, including on...
New data from two different sources shows the Kiwi love affair with local magazines continues, with readership and sales both...
Alex Chatfield, VP, Marketplace Development, Xandr Once upon a time, desktop display advertising was the central way for brands to...