The National Basketball Association is scoring higher tune-in for live games by optimizing its media planning using attention, including on connected TV. The league has been on the hunt for a more effective real-time optimization metric tied to larger business goals, like brand lift and tune-in, said Larisa Johnson, VP of paid and CRM media… Continue reading »
The post The NBA Increases Tune-In For Live Games By Buying High-Attention CTV Ad Spots appeared first on AdExchanger.
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