Samsung Ads is adding to its AVOD toolkit. To provide brands a way to buy media using their own first-party data sets, it set up the Samsung Onboarding Partner Program. Built with data management platform (DMP) partners, the program allows advertisers to plan and activate advanced TV campaigns based on these audience insights. The program is… Continue reading »
The post Samsung Ads Enables Buying Using Brands’ First-Party Data appeared first on AdExchanger.
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