The cookie deprecation drama has turned into one of those cheesy slasher movies where the villain comically pops back up...
Using
If an NBA superstar has Cheetle all over his Cheetos-eating right hand, he might whiff a few lefty high-fives. But,...
Generative artificial intelligence has already unlocked a host of new capabilities for marketers, particularly regarding ad creative. Still, the technology...
Contextual targeting is getting a generative AI glow-up. In the old days of contextual targeting, a media planner came up...
What does generative AI have in common with customer data platform (CDP) technology? Both are represented in Gartner’s most recent...
Although thought leaders love to pontificate about the convergence of media and creative on stage at industry conferences, media and...
Noted advertising futurist Rishad Tobaccowala recently published an article in which he claims, in response to Bill Gates, that "AI...
Editor's note: In this article, Adweek deviated from its style of using Latinx due to the writer's preference. Latine is...
Many developers specifically target Apple device owners because they’re known to spend more on in-app purchases than people who own...
Cookie maker Chips Ahoy is celebrating multicultural artists with its "Happy By Design" campaign, which allows people to access an...