“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Pam Zucker, SVP and head of marketing at Amobee. In a recent interview, IAB CEO David Cohen challenged advertisers “to rethink how they buy television.” He highlighted the dramatic change in consumption since the onset… Continue reading »
The post TV Ad Buying Needs A Revolution – And Now Is The Time For Real Action appeared first on AdExchanger.
More Stories
Comic: Smart Bet
Travel insurance campaign aims to bring peace of mind
McDonald’s Grandma McFlurry Takes a Sweet Trip Down Memory Lane