Advertisers Want the Process of Buying CTV to Feel More Like Traditional TV

Tech companies, cross-industry groups and trade bodies are all trying to figure out connected TV’s teething problems. Last year, advertisers spent an estimated $ 10.3 billion in connected TV programmatic display ads, an 82% increase from 2020, according to eMarketer. Yet for such a big chunk of change, advertisers often don’t know much about the shows…
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