Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard. The segments come from Nielsen’s...
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Liquid Death's latest collab is a Bluetooth-enabled urn that turns your Spotify listening habits into a personalized post-life playlist. Adweek...
“Transitional.” “Developing.” “Work-in-progress.” Those are the best descriptions of the current state of TV and video convergence, according to industry...
Viewers aren’t just watching streaming content anymore; they’re living in it. And while they’re streaming, they’re telling us something important...
On Thursday, AdGood, a nonprofit that helps other nonprofits buy premium streaming inventory at a discount, announced a partnership with...
What does it feel like to be a media buyer and planner in 2025? That question launched a fascinating “Ask...
Faced with the inevitability of a technology and AI-driven future, Australians and New Zealanders are embracing innovation, but on their...
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: “If You Want It Done Well,...
My favourite quote from the Marketing Association’s Brand Summit 2025 was from Colleen Ryan. She revealed the results of TRA’s...
AUCKLAND, Today: Australians and New Zealanders are embracing technology and AI, but only when it enhances creativity, connection and what...