To continue its recent growth, the NFL can't just say its game is for everyone: The league has to show...
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Publicis has outperformed its agency holding company peers, including WPP, Omnicom, Dentsu and IPG, largely on the strength of its...
Getting ready to travel and being on the road puts people in a shopping mood – and not just for buying...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DTC You Later Direct-to-consumer brands are struggling across...
Growing up, I had little to no idea what I wanted to do when I got older. What I did...
TV buyers predict that streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Feed The Meter Google introduced an “ad strength”...
Daylight saving time starts this Sunday in the U.S., but Titan Casket and Ryan Reynolds' agency, Maximum Effort, would like...
Over the last 14 years, Walking Dead chief content officer Scott Gimple has built one of the most formidable franchises...
’Tis the season to be spending. Early holiday shopping hit new highs this year: Consumers spent $ 76.8 billion in...