April 28, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Ad Tech Is Inherently Opaque. But You Down With Translucency? (Yeah, You Know Me.)

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Goldberg, CRO at Method Media Intelligence. In late 2021, the ID Comms Global Transparency Report 2021 found that concern about digital is the top transparency issue for advertisers. JustContinue reading »

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