Sometimes a Super Bowl ad doesn’t have as much to do with raising awareness as it does establishing legitimacy. A brand’s ability to spend up to $ 7 million for 30 seconds of national airtime means it must be doing something right. Right? “It shows investors and consumers that a company is in a position to…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run