The CTV ecosystem has spent the last two years insisting that the antidote to complexity is “direct supply.” Buyers are...
Better
Nielsen wants to make it easier for media buyers and sellers to tell when multiple viewers are watching something together....
If you are feeling pressure to “do something” about Ad Context Protocol, you are not alone. Since its launch a...
AUCKLAND, Today: GoGetta has launched to help Kiwi businesses find stronger talent and improve their employer branding with a more...
Innovid's new open orchestration layer aims to connect data and tech throughout the advertising process, breaking down fragmentation and silos....
Innovid's new open orchestration layer aims to connect data and tech throughout the advertising process, breaking down fragmentation and silos....
A DSP, an SSP, an agency and a publisher walk into a room. Believe it or not, that isn’t the...
Wouldn’t it be great to enact standards rather than talk about them?; Amazon wants to go fully automated; and revenue...
For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees...
AUCKLAND, Today: Spark has teamed up with Colenso on a fresh brand campaign that celebrates how life feels better with...