“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Data ImpacX CEO Joan FitzGerald. Netflix’s recent announcement that it will report top programs using a minutes-based metric is welcome news. The update will be game-changing for publishers and studios that require apples-to-apples comparisons for… Continue reading »
The post Without Equivalized Metrics Across TV, CTV And OTT, Publishers Are Flying Blind appeared first on AdExchanger.
More Stories
City Cast, Unprofitable but Expanding, Finds Podcast Traction in a Radio Model
WM New Zealand works with The Goat Farm on rebrand
Scope Media rebrands as Scope Communications