Amazon's ad unit keeps surging. That business grew to $ 11.8 billion, representing 8% of its total revenue. Amazon reported...
Boom
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Revolut-ion Only last week, this newsletter noted...
Danielle Coffey, CEO and president of the News/Media Alliance, believes journalism and generative AI can play nice. But first, generative...
Claritas acquired AI-driven marketing automation platform ArtsAI to strengthen its personalization, measurement and AI capabilities. The post Claritas Acquires Measurement...
Roku’s mid-year finances reveal mixed signals. Active accounts are up, but the ongoing writers' strike is causing advertising growth to...
The Great Fail kicks off Season 3 with one of the biggest failures of 2023 so far, as we watched...
Remember when the meme-stock phenomenon caught fire last year? It was volatile, but it was also exciting, and the headlines...
Sometimes a Super Bowl ad doesn't have as much to do with raising awareness as it does establishing legitimacy. A...
Privacy tech is having its smart-nerdy-girl-removes-her-glasses-and-is-suddenly-sexy moment. Whereas data privacy used to be an afterthought for many marketers, the rise...
Green Wednesday, as a formal cannabis holiday, started only about five years ago. But it didn't take long for the...