Booze? Mais Non! Emily in Paris Joins the Sober Curious Brand Boom

During a brainstorming session at her boutique marketing firm, the title character of the frothy Netflix hit Emily in Paris suggests that a wine client create a booze-free cocktail. In explaining the buzz around nonalcoholic tipples, Emily says: “There’s been a lot of growth in that sector, thanks to the sober curious movement. It’s mostly…
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