To help advertisers reach specific audiences in ad-supported video, Samsung Ads built a predictive campaign planning tool for connected TV....
Buying
VMLY&R has announced that it has retained the Accident Compensation Corporation (ACC) account as the creative services lead, plus it...
Remember when telcos wanted to be digital media companies? That was so 2017. On Monday, private equity firm Apollo Global...
One reason performance advertisers love search advertising is because they can easily see the return on their ad investment. Based...
Few marketing tactics have become as common in recent years as the limited, "exclusive" product drop inspired by quickly snatched-up...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
TransUnion has its eye on the cookieless future with its acquisition of Tru Optik, announced on Thursday. This is the...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: Media Buying 2020 appeared first...
Jerome Turnbull, director of media buying at AppLovin, shares his home office with his pet chinchilla, Speedie. That’s just the...
Hypercasual dominated the mobile gaming charts even before the pandemic. Installs of hypercasual games, characterized by extremely lightweight, free-to-play mobile...