One reason performance advertisers love search advertising is because they can easily see the return on their ad investment. Based on that insight, Jason Fairchild co-founded tvScientific and raised $ 1.5 million in seed funding from prominent names in ad tech and search advertising. The platform aims to deterministically link someone seeing a commercial to that… Continue reading »
The post TvScientific Raises $ 1.5 Million To Make Buying TV Ads Easier For Performance Advertisers appeared first on AdExchanger.
More Stories
Together launches Discovery practice
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales
2026 YouTube NZ Marketing Awards celebrate every angle