One reason performance advertisers love search advertising is because they can easily see the return on their ad investment. Based on that insight, Jason Fairchild co-founded tvScientific and raised $ 1.5 million in seed funding from prominent names in ad tech and search advertising. The platform aims to deterministically link someone seeing a commercial to that… Continue reading »
The post TvScientific Raises $ 1.5 Million To Make Buying TV Ads Easier For Performance Advertisers appeared first on AdExchanger.
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