Few marketing tactics have become as common in recent years as the limited, “exclusive” product drop inspired by quickly snatched-up collaborations from brands like Supreme. Today, McDonald’s became the most recent brand to go the limited-release route with its Chkn Drop, which offered access to its new crispy chicken sandwich a day before public release….
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup