"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Buying
TransUnion has its eye on the cookieless future with its acquisition of Tru Optik, announced on Thursday. This is the...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: Media Buying 2020 appeared first...
Jerome Turnbull, director of media buying at AppLovin, shares his home office with his pet chinchilla, Speedie. That’s just the...
Hypercasual dominated the mobile gaming charts even before the pandemic. Installs of hypercasual games, characterized by extremely lightweight, free-to-play mobile...
Amobee is making its suite of tools for TV and connected TV planning, targeting and measurement available on a self-serve...
The past week has seen a reckoning begin over the content policies – or lack thereof – governing the big media platforms....