Paramount and Omnicom Media Group unveil a pilot test transacting on VideoAmp using the data activation platform Mediaocean to automate...
Buying
PubMatic is letting buyers purchase inventory directly from agencies and brands, without using demand-side platforms, via a new product called...
Based on TikTok CEO Shou Chew’s appearance before the House Committee on Energy and Commerce on Thursday, Congress isn’t buying...
There are some marcom agencies where growth in their early years is nothing short of spectacular. Often--though certainly not exclusively--they'll...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. 230 Unhurty? The US Supreme Court held oral...
Yahoo is offering a global carbon-neutral private marketplace (PMP) thanks to its latest ad tech partnership with Scope3. With Scope3's...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Drop Til You Shop Livestream shopping is a...
Advertisers are making headlines left and right with commitments to support diverse-owned media. But getting those commitments to actually scale...
Just because the media world has gone fully digital doesn’t mean we need to impose early digital models and constraints...
In its quest to save Gen Z from the environmental curse of fast fashion, thredUP has enlisted help from the...