AUCKLAND, Today: Connected Media Group has been appointed by tonies, the world’s largest interactive audio platform for children, to handle...
Buying
Long-time ad tech exec Jeffrey Hirsch, a veteran of PubMatic, AudienceScience and ValueClick, has seen the ad tech industry evolve...
Previously, Amazon Marketing Cloud required registration or third-party vendors. Adweek Feed
In this edition of On Background, the 138-year-old media giant might be the only one still trying to get into...
Back when the Pure app first launched in 2012, it was a completely anonymous hookup app. Now, it’s using CTV...
YouTube accounts are uploading recent Hollywood movies, racking up views while advertisers (and sometimes creators) remain in the dark. Plus:...
The advertising industry continues to buy connected TV the wrong way. We have carried over one-to-one programmatic logic from display...
Topsort, a four-year-old advertising tech startup, announced three new ad products today aimed at simplifying retail media ad buying. The...
AUCKLAND, Today: BrandSpace, a division of Scentre Group known for its media, retail kiosks, and pop-ups across 42 Westfield locations...
Shelby Nichols was doing CTV before it was cool. And while CTV buying is a more complicated process than ever,...