The advertising industry continues to buy connected TV the wrong way. We have carried over one-to-one programmatic logic from display and online video into a channel that behaves nothing like them. CTV is not a personal screen; it is a household screen. Treating it like a digital channel has led to inefficiency, waste and false […]
The post CTV Is Not A One-to-One Channel, So Stop Buying It Like One appeared first on AdExchanger.
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