McDonald's is consolidating responsibility for its estimated $ 1.6 billion national media buying and planning to Publicis Groupe's Starcom as...
Buying
Samsung Ads is adding to its AVOD toolkit. To provide brands a way to buy media using their own first-party...
The National Basketball Association is scoring higher tune-in for live games by optimizing its media planning using attention, including on...
New data from two different sources shows the Kiwi love affair with local magazines continues, with readership and sales both...
Alex Chatfield, VP, Marketplace Development, Xandr Once upon a time, desktop display advertising was the central way for brands to...
To help advertisers reach specific audiences in ad-supported video, Samsung Ads built a predictive campaign planning tool for connected TV....
VMLY&R has announced that it has retained the Accident Compensation Corporation (ACC) account as the creative services lead, plus it...
Remember when telcos wanted to be digital media companies? That was so 2017. On Monday, private equity firm Apollo Global...
One reason performance advertisers love search advertising is because they can easily see the return on their ad investment. Based...
Few marketing tactics have become as common in recent years as the limited, "exclusive" product drop inspired by quickly snatched-up...