Amazon is expanding Fire TV home screen inventory to more marketers and launching a new ad unit, open to all...
Buying
Americans' disposable income is estimated to reach $ 22.8 trillion by 2026, up 23% compared to 2021. More than in...
Database software company ZoomInfo is integrating with demand-side platform (DSP) The Trade Desk to let its business-to-business marketer customers programmatically...
At the annual Google Cloud Next conference in San Francisco, the tech giant announced a generative artificial intelligence-powered marketing solution...
Infillion's $ 22 million cash bid for MediaMath’s DSP and DMP assets was approved in a Delaware bankruptcy court. The...
Paramount and Omnicom Media Group unveil a pilot test transacting on VideoAmp using the data activation platform Mediaocean to automate...
PubMatic is letting buyers purchase inventory directly from agencies and brands, without using demand-side platforms, via a new product called...
Based on TikTok CEO Shou Chew’s appearance before the House Committee on Energy and Commerce on Thursday, Congress isn’t buying...
There are some marcom agencies where growth in their early years is nothing short of spectacular. Often--though certainly not exclusively--they'll...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. 230 Unhurty? The US Supreme Court held oral...