Database software company ZoomInfo is integrating with demand-side platform (DSP) The Trade Desk to let its business-to-business marketer customers programmatically buy ads with more breadth and precision than before, with the aim of driving revenue. ZoomInfo’s main business line is a business-to-business (b-to-b) database, containing contact and other business information. Last year, following the acquisition…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
How Shopify Learned To Love Advertising
TRA announces new hires, expanding market expertise
Will Retailers Sacrifice Customer Loyalty to Solve Our Returns Problem?