Paramount and Omnicom Media Group unveil a pilot test transacting on VideoAmp using the data activation platform Mediaocean to automate linear TV buys based on something other than traditional demos.
The post Paramount And Omnicom Test Speedier Linear Buying Using VideoAmp appeared first on AdExchanger.
More Stories
oOh!media backs YouthLine ‘Walk the Talk’ fundraiser
Air New Zealand wins March Kantar Ad Impact Award
Tegel gets heads bobbing with dentsu Aotearoa