While other holding companies are making flashy announcements about their AI roadmaps, Omnicom is focusing more on a different shiny...
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Former Forrester analyst Joanna O'Connell is joining Omnicom Media Group (OMG) as its first chief intelligence officer in North America....
The holdcos really want to cash in on the retail and commerce media trend. On Monday, Omnicom entered the ecommerce...
Agency network Omnicom has agreed to pay around $ 835 million (?688 million) to Ascential, the owner of Cannes Lions,...
Holding company agencies sprawl, rife with redundancies and complexity that leave clients with questions. While some of its competitors execute...
Paramount and Omnicom Media Group unveil a pilot test transacting on VideoAmp using the data activation platform Mediaocean to automate...
Agency holding company Omnicom's going all in on generative AI – a topic that dominated its earnings call Tuesday. The...
Media agencies don't want to be media agencies anymore, and they haven't for a while. Omnicom Media Group (OMG), the...
There are few things that truly bond our industry. Cannes Lions is one, and helping those in need is another....
The TV industry is on the path toward better measurement – but buyers are still lacking basic standards. The industry...