In a world where nearly everyone is always online, there is no offline.
After 25 years at BBDO, John Osborn jumped to the media side as the US CEO of OMD last year. He joined the media agency at a time when it was trying to bring content closer to media, and parent Omnicom was encouraging more collaboration among its agencies. “The work we’re doing creatively has to be… Continue reading »
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After stagnant growth in 2017, holding companies are getting rid of assets that aren’t related to their core focus on digital transformation, programmatic, data and technology. Omnicom, Publicis Groupe and WPP have pruned their portfolios this quarter, though IPG and Havas have made smaller and less strategic moves – to their detriment. Pivotal Research analyst… Continue reading »
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Omnicom said Thursday it had acquired Credera, a small management and technology consulting firm with offices in Denver, Dallas and Houston. Terms of the deal were not disclosed. Credera works with Fortune 500 companies including Southwest Airlines, Chili’s and The Container Store to build consumer tech platforms, integrate mar tech systems and consult on organizing… Continue reading »
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Omnicom is shedding nonstrategic assets to invest in data, technology and analytics. That strategy was made clear by management on the company’s Q2 and H1 earnings call Tuesday, when Omnicom reported organic growth in North America was down 0.9% for Q2 and 0.5% for the first half of the year. Worldwide revenues for the quarter… Continue reading »
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The only common currency for advertising is attention. And that’s where Hearts & Science CEO Scott Hagedorn is betting the farm. “The common currency of reach is not legit,” he said. “Attention is a finite resource. It’s the one element that binds TV and digital.” Hagedorn, a longtime Omnicom exec, is trying to help his… Continue reading »
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Launching a people-based data platform is the agency holding company trend du jour. Omnicom on Thursday announced its own version of such a platform, called Omni, that connects the media planning, buying and creative process across a single audience definition. “We’re moving some components that were in activation closer to planning,” said Slavi Samardzija, global… Continue reading »
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Last year, when Publicis Groupe said it would pull out of the Cannes Lions festival and awards show and reinvest the funds in an artificial intelligence platform, it sparked other holding companies to rethink their presences. Many had become concerned that the festival, which takes place every June along the beach in the south of… Continue reading »
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Spend on Omnicom’s trading desk Accuen continues to decline as brands increasingly favor disclosed programmatic buying models. Accuen’s Q4 revenue declined by $12 million globally and $17 million in the US year over year. Before Q3, when Accuen’s revenues first began declining YoY, Accuen’s revenue had grown between $18 million and $45 million each quarter… Continue reading »
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Advertisers want to market using the type of rich data provided by walled gardens – but that’s not possible on the open web. So the major holding companies have each developed data platforms to meet their clients’ needs. The question is: What’s the difference between their offerings? Publicis Groupe’s Spine, IPG’s AMP, WPP’s mPlatform, Dentsu… Continue reading »
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The past year was a tough one for agency holding companies. WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas posted little to no growth in 2017. The agency business has been in flux for years, but 2017 offered the “perfect storm” of challenges that caused growth to stutter, said Greg Paull, principal analyst… Continue reading »
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