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Omnicom Sheds Legacy CRM Assets To Invest More In Digital CRM

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Omnicom is shedding nonstrategic assets to invest in data, technology and analytics. That strategy was made clear by management on the company’s Q2 and H1 earnings call Tuesday, when Omnicom reported organic growth in North America was down 0.9% for Q2 and 0.5% for the first half of the year. Worldwide revenues for the quarter… Continue reading »

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At Hearts & Science, Scott Hagedorn Plans For The Attention Economy

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The only common currency for advertising is attention. And that’s where Hearts & Science CEO Scott Hagedorn is betting the farm. “The common currency of reach is not legit,” he said. “Attention is a finite resource. It’s the one element that binds TV and digital.” Hagedorn, a longtime Omnicom exec, is trying to help his… Continue reading »

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Omnicom Launches Platform To Connect Audiences Across Media, Creative And CRM

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Launching a people-based data platform is the agency holding company trend du jour. Omnicom on Thursday announced its own version of such a platform, called Omni, that connects the media planning, buying and creative process across a single audience definition. “We’re moving some components that were in activation closer to planning,” said Slavi Samardzija, global… Continue reading »

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Cannes 2018: The Media Agency Ground Game

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Last year, when Publicis Groupe said it would pull out of the Cannes Lions festival and awards show and reinvest the funds in an artificial intelligence platform, it sparked other holding companies to rethink their presences. Many had become concerned that the festival, which takes place every June along the beach in the south of… Continue reading »

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Accuen Continues To Decline As Omnicom Clients Move Away From Trading Desks

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Spend on Omnicom’s trading desk Accuen continues to decline as brands increasingly favor disclosed programmatic buying models. Accuen’s Q4 revenue declined by $12 million globally and $17 million in the US year over year. Before Q3, when Accuen’s revenues first began declining YoY,  Accuen’s revenue had grown between $18 million and $45 million each quarter… Continue reading »

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Demystifying Agency Data Platforms

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Advertisers want to market using the type of rich data provided by walled gardens – but that’s not possible on the open web. So the major holding companies have each developed data platforms to meet their clients’ needs. The question is: What’s the difference between their offerings? Publicis Groupe’s Spine, IPG’s AMP, WPP’s mPlatform, Dentsu… Continue reading »

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2017: The Year The Holding Companies Fell To Earth

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The past year was a tough one for agency holding companies. WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas posted little to no growth in 2017. The agency business has been in flux for years, but 2017 offered the “perfect storm” of challenges that caused growth to stutter, said Greg Paull, principal analyst… Continue reading »

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With A New CEO On Board, We Are Unlimited’s New Agency Model Comes To Life

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We Are Unlimited, the integrated agency Omnicom launched to service the McDonald’s account earlier this year, has hired former iCrossing President Mark Mulhern as its new CEO. In an interview, Mulhern said he was attracted by the opportunity to test a new agency model. “The future of our industry is based on specialisms coming back… Continue reading »

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How Four Agency Holding Companies Are Upping Their Consulting Skills

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One of the many pressures facing holding companies is increased competition from management and IT consultancies like Accenture, Deloitte, IBM and PricewaterhouseCoopers. While consulting firms may not be their biggest threat today, tomorrow could be another story. Holding companies tend to work from the bottom up, focusing on marketing initiatives like creative or media strategy… Continue reading »

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At Omnicom, Accuen Declines While Annalect Grows

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Omnicom’s trading desk Accuen shrank $9 million, or 0.2% year over year, in the US this quarter because clients continue to favor fully disclosed programmatic buys, the company said Tuesday. In other markets, where nondisclosed buys have generally been more accepted by marketers, Accuen was almost flat, growing by just $2 million in the quarter.… Continue reading »

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