The holdcos really want to cash in on the retail and commerce media trend. On Monday, Omnicom entered the ecommerce marketplace services space in a big way with an $ 835 million deal to buy Flywheel Digital. Founded in 2014, Flywheel was one of the first players in the now-crowded category of Amazon ad agency specialists. […]
The post Omnicom Plants Its Flag In Commerce Media With An $ 835 Million Deal For Flywheel Digital appeared first on AdExchanger.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected