As the CPG unifies its media account under Publicis Groupe, a source told ADWEEK it will withdraw from Coca-Cola’s global...
media
Not only is retail media capable of brand-building, in the future the smartest advertisers will depend on it. Adweek Feed
ChatGPT, Reddit and Roblox are big enough to be subject to the European Union's Digital Services Act. And: The world...
Agency executives caution against any sudden changes, opting instead to see if other social platforms follow suit. Adweek Feed
Kim Sizemore is the independent agency’s first head of integrated media Adweek Feed
Plus, Dollar General goes deep on DoorDash, and Amazon brings brands into its back-to-school campaign. Adweek Feed
Retail media is a valuable channel—but it's not a reason to upend your budget. Adweek Feed
Simon Property Group, the largest shopping mall operator in the world, is taking its biggest step yet into the world...
WELLINGTON, Today: Maya Le Bozec-McKendry has crossed from one side of the agency table to the other, joining independent media...
Earlier this week, MediaWorks announced it was being acquired by Australian media platform Sports Entertainment Group for an enterprise value...