The Warehouse Group has announced the appointment of Together as its partner for media planning, buying, social and content.
The partnership covers three of New Zealand’s prominent retail brands: The Warehouse, Warehouse Stationery and Noel Leeming.
Together will be tasked with driving integrated growth strategies, using data-led planning and the agency’s own NZ-built media tools to deepen the group’s connection with New Zealanders.
Serve a diverse retail portfolio
Frankie Coulter, chief marketing officer at The Warehouse Group, says the agency’s New Zealand ownership and strategic approach was a key factor in the decision.
“Together has a unique ability to blend strategic media planning with technology, creativity and content capabilities, in a fully independent model. We are excited to work with them to drive even more value for our customers across The Warehouse, Warehouse Stationery and Noel Leeming.”
Together will lead the account from its Auckland office, deploying a multi-disciplinary team across media planning, buying, analytics, content, customer and technology to service the group’s portfolio.
Navigate the next chapter of growth
Pen Brown, managing director, media at Together, says the agency is proud to partner with such an integral part of New Zealand’s retail landscape.
“The Warehouse Group brands are icons in this country, and the opportunity to work across such a broad and influential portfolio with such an ambitious and creative marketing team is incredibly exciting.
“Our focus will be on delivering a seamless, data-driven approach that connects media, social and content to deliver real commercial impact. We can’t wait to get started and help these brands navigate the next chapter of their growth.”
The appointment is effective from May 1 for The Warehouse and Warehouse Stationery, and August 1 for Noel Leeming.
The post The Warehouse Group appoints Together as integrated media partner appeared first on stoppress.co.nz.
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