Omnicom Agrees $835 Million Deal to Buy Ascential’s Ecommerce Business

Agency network Omnicom has agreed to pay around $ 835 million (?688 million) to Ascential, the owner of Cannes Lions, to acquire its digital commerce division, including cloud-based ecommerce division Flywheel. Last week, 11 Ascential digital commerce brands were integrated into Flywheel under the new entity. Ascential’s chief executive Duncan Painter, who will lead the new…
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