In today’s complex advertising landscape, transparency and accountability are paramount. Brands are navigating a maze of metrics, benchmarks and partnerships, often without a clear understanding of the underlying processes and motivations. A lack of brand-specific KPIs can lead to media wastage. But by understanding the metrics that really matter to them, brands can ensure they’re […]
The post Stirring The Pot: How Advertisers Can Spice Up Accountability And Transparency With Media Agencies appeared first on AdExchanger.
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