Brand-Safety Fear Factor

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. It’s unquestionable that brands need to use brand safety platforms to ensure their ads run in safe and appropriate environments. While these platforms were developed with positive intent, they also createdContinue reading »

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Vox To License Publishing Software; Data Privacy Suit Dismissed

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SaaSy Publisher Vox Media will license its digital publishing software Chorus to other publishers, The Wall Street Journal reports. Twenty media companies are in talks to license Chorus already, which allows publishers to create, monetize and distribute articles for a recurring fee. In theContinue reading »

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Comic: 2050: The Singularity

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels And Startups AdExchanger: Rumble In Arbitrage PlazaContinue reading »

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PushSpring’s Audience Marketplace Is For Buyers Fed Up With Prepackaged, Opaque Segments

Canned audiences are as stale as cigarette smoke in an old casino. That’s why MGM Resorts International is looking for alternatives to what Kelly Smith, MGM’s SVP and chief digital officer, calls “black-box syndicated segments.” In its quest for custom audience activation, MGM is kicking the tires on a new self-serve data marketplace offering fromContinue reading »

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Rubicon Project CEO Does The Math On Its Low-Fee Future

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Rubicon’s CEO Michael Barrett will speak at AdExchanger’s upcoming Industry Preview conference on January 17 – 18, 2018 at the Grand Hyatt New York.  Rubicon Project is in the midst of a risky move – one that CEO Michael Barrett thought he could avoid when he joined nine months ago. Because of customer outcry, the company stopped chargingContinue reading »

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Self-Disclosure May Not Be Enough When It Comes to Online Political Ads

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Facebook and Twitter both took steps last week to provide more transparent paid political advertising on their platforms. But although political ads will be clearly labeled and users will be able to access more information on who purchased the ads and how much the buyer is spending on electioneering, it’s primarily up to the advertisersContinue reading »

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Facebook’s Post-Russia Ad Policy Changes Have Implications For All Advertisers

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The changes that Facebook is making in response to its ongoing Russia-linked ads predicament will impact every advertiser on the platform, not just political advertisers. For one, Facebook’s effort to introduce more transparency into political advertising could start bubbling up information that brands can use as competitive intel to track trends and make suppositions aboutContinue reading »

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Advertisers Distrust Data. Will Labeling Solve The Problem?

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Most marketers don’t trust the data they’re using and they have no simple way to assess its quality. Of the 80% of advertisers that use audience insights, only 33% say they “completely trust them,” according to a study released Wednesday by research firm Advertiser Perceptions, which surveyed roughly 200 advertisers. Just one-third of advertisers fullyContinue reading »

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Exchanges Downplay Methbot’s Impact, But The Fallout Will Extend Into 2017

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On Tuesday, White Ops exposed a sophisticated browser-based botnet called Methbot that was reportedly stealing somewhere between $3 million and $5 million of US-based video ad spend a day. The story developed quickly after that. Some large, well-known exchanges have come out to say they’ve had little or no exposure to Methbot. And a fewContinue reading »

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