Marketers and advertisers have been calling for transparency into their advertising investments – from planning to activation, measurement and optimization – for years. Yet, by and large, the lack of transparency has been accepted as the status quo: While we’ve made strides, data remains fragmented – operationalized and accessed on behalf of marketers, rather than with them. But […]
The post With Transparency, The Choice Is Yours: Change The Game Or Sit On The Sidelines appeared first on AdExchanger.
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