If anyone asks what the main theme of Roku’s Q1 earnings call was on Thursday, say: “programmatic.” Although Roku doesn’t break out programmatic ad spend, it represents a growing percentage of overall video ad spend on the Roku platform, CEO Anthony Wood told investors. And that’s no accident. Roku has a demand-side platform of its […]
The post Roku Extols The Virtues Of Third-Party Programmatic Partnerships appeared first on AdExchanger.
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