Roku Advertising Skyrockets, As It Uses Measurement To Lure Budget From Linear

Of the $70 billion in national TV ad spend, Roku’s Q3 cut was $100 million. But the over-the-top (OTT) platform and device manufacturer is gunning for more, using its relatively new measurement program to convince advertisers to divert linear spend to OTT. Roku touted that $100 million milestone on Wednesday, noting that its platform business,Continue reading »

The post Roku Advertising Skyrockets, As It Uses Measurement To Lure Budget From Linear appeared first on AdExchanger.

Read more

With The Rising Tide of Streaming Services, Tune-In Becomes Data Driven

Consumers already overwhelmed by the number of streaming services are about to get walloped by a wave of newcomers. And expect that wave to bring an ocean of ads designed to drive tune-in. This year, broadcast giants Fox and Sinclair are expected to launch their streaming services, the latter of which is named Stirr. InContinue reading »

The post With The Rising Tide of Streaming Services, Tune-In Becomes Data Driven appeared first on AdExchanger.

Read more

FreeWheel Launches Ad Product Suite, Boosts Competition With Roku

FreeWheel released the next generation of its ad exchange on Tuesday. The Comcast-owned ad server built off its legacy ad exchange, enhanced by technology from its acquisition of StickyAds in 2016, for its updated ad product suite, DRIVE. The new exchange is designed to let marketers more easily buy over-the-top (OTT), set-top box video onContinue reading »

The post FreeWheel Launches Ad Product Suite, Boosts Competition With Roku appeared first on AdExchanger.

Read more

Roku Assembles “Justice League” Of Measurement Partners For OTT Advertising

Roku wants to save the day for advertisers on over-the-top (OTT) video. The streaming platform launched a program Tuesday to help advertisers and publishers better understand the impact of their OTT campaigns on Roku. Roku’s Measurement Partner Program is made up of 11 partners, including Nielsen, comScore, Research Now, Nielsen Catalina Solutions, Acxiom, Experian, OracleContinue reading »

The post Roku Assembles “Justice League” Of Measurement Partners For OTT Advertising appeared first on AdExchanger.

Read more

Roku’s Scott Rosenberg: Inside The Rise Of The Platform Business Powerhouse

Just a few years ago, Roku focused on getting devices into as many households as possible. But at a certain point, Roku realized it had to do more to innovate and stay relevant in the over-the-top (OTT) battleground for ad dollars. Since then Roku has become an advertising titan. In its Q2 earnings call lastContinue reading »

The post Roku’s Scott Rosenberg: Inside The Rise Of The Platform Business Powerhouse appeared first on AdExchanger.

Read more

Roku’s Platform Business Grew 96% In Q2

Roku’s platform business, which encompasses advertising and subscription revenue, grew 96% in Q2 to $90 million. Roku’s ad business now makes up two-thirds of platform revenue, Scott Rosenberg, VP of advertising and audience development, said Wednesday during the company’s Q2 earnings call. Rosenberg didn’t break out a figure for ad revenue but said a majorityContinue reading »

The post Roku’s Platform Business Grew 96% In Q2 appeared first on AdExchanger.

Read more

Roku Lets Publishers Sell Inventory Using Its Audience Data

Roku released its Audience Marketplace on Tuesday, designed to let publishers use its first-party data based on how consumers interact with the OTT device. The new marketplace allows publishers to match their audiences with Roku’s. The device’s first-party data also provides behavioral insights – such as what content Roku users search for or how muchContinue reading »

The post Roku Lets Publishers Sell Inventory Using Its Audience Data appeared first on AdExchanger.

Read more

AT&T Fuels Its Direct-to-Consumer Video Dreams; Pubs Pivot Away From Viral Vids

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Otter Acquisition Most people are still busy digesting news of AT&T’s $1.6 billion acquisition of AppNexus – but the telco already has another little deal up its sleeve. AT&T is in the process of securing full ownership of Otter Media, the streaming media companyContinue reading »

The post AT&T Fuels Its Direct-to-Consumer Video Dreams; Pubs Pivot Away From Viral Vids appeared first on AdExchanger.

Read more

AT&T Eyes AppNexus; Google Gives Podcasts A Boost

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DSPayday? AT&T is in talks to acquire AppNexus and the two companies are close to finalizing the deal, reports Cheddar. AppNexus brass are reportedly unwilling to sell for less than $2 billion. That sounds like an awful lot, but there are factors working inContinue reading »

The post AT&T Eyes AppNexus; Google Gives Podcasts A Boost appeared first on AdExchanger.

Read more

White Ops And Beachfront Team Up To Prevent OTT Ad Fraud – But How Big Of A Problem Is It?

Video supply-side platform Beachfront Media is expanding its partnership with White Ops, the digital verification vendor that specializes in bot detection, to include over-the-top (OTT) inventory. All inventory passing through Beachfront’s marketplace is now vetted and verified by White Ops, according to Frank Sinton, Beachfront’s founder and chief product officer. But is OTT fraud aContinue reading »

The post White Ops And Beachfront Team Up To Prevent OTT Ad Fraud – But How Big Of A Problem Is It? appeared first on AdExchanger.

Read more