The Association of National Advertisers is coming for your ad tech margin. That’s the TL;DR from the ANA’s second Programmatic Media Supply Chain Transparency Report, which published today. It isn’t fair to summarize a report that spans 125 pages and took three years to complete into a few brash words (the report was also split […]
The post The ANA Releases Its Second Transparency Report – Hits The Open Web As 25% Waste appeared first on AdExchanger.
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