Only One-Third of Every Programmatic Dollar Reaches End-User, ANA Report Finds

A new industrywide report shows how buyers, including top advertisers, continue to waste money on inefficient supply paths and low-quality media. Media quality and the cost of media are not correlated, according to the Association of National Advertisers’ programmatic media supply chain transparency report. The study analyzed campaign data from 21 brands including State Farm,…
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