After stagnant growth in 2017, holding companies are getting rid of assets that aren’t related to their core focus on...
omnicom
Omnicom said Thursday it had acquired Credera, a small management and technology consulting firm with offices in Denver, Dallas and...
Omnicom is shedding nonstrategic assets to invest in data, technology and analytics.That strategy was made clear by management on the...
The only common currency for advertising is attention. And that’s where Hearts & Science CEO Scott Hagedorn is betting the...
Launching a people-based data platform is the agency holding company trend du jour.Omnicom on Thursday announced its own version of...
Last year, when Publicis Groupe said it would pull out of the Cannes Lions festival and awards show and reinvest...
Spend on Omnicom’s trading desk Accuen continues to decline as brands increasingly favor disclosed programmatic buying models.Accuen’s Q4 revenue declined...
Advertisers want to market using the type of rich data provided by walled gardens – but that’s not possible on...
The past year was a tough one for agency holding companies.WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas...
We Are Unlimited, the integrated agency Omnicom launched to service the McDonald’s account earlier this year, has hired former iCrossing...