If Omnicom’s plan to acquire rival Interpublic (IPG) goes through, the new advertising conglomerate will tower above all others in the industry, in terms of both total revenue and employees. Not everyone is happy about it. Recent survey data shows a larger percentage of marketers disapprove of the merger (27%) than approve (15%). The online…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected