Second verse, same as the first. Digital dominates global ad spend again, and CTV is leaving linear TV in the...
Linear
One of the hottest topics in the ad-buying world today is the debate over streaming TV vs. linear TV when...
Ampersand has a new self-service tool within AND, its TV ad buying platform, that turns linear campaign reporting around in...
Though Warner Bros. Discovery says Max is the one to watch, the company really hopes you're watching linear TV too....
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AdExchanger is taking the day off for Labor Day! The daily news round-up will return September 5. Here’s today’s AdExchanger.com...
Video ad platform Nexxen announced that broadcasters are using its cross-platform planning tool to simultaneously activate the linear and digital...
Paramount and Omnicom Media Group unveil a pilot test transacting on VideoAmp using the data activation platform Mediaocean to automate...
INSP is an example of a TV network that's more comfortable with linear because it has an older audience. But...
Charter’s full linear footprint is going programmatic, the result of a partnership between Spectrum Reach, the ad sales division of...