Linear TV’s direct-sold era may be nearing its end. NBCU is testing agentic systems that can automatically activate campaigns across...
Linear
On Thursday, Comcast Advertising announced that the cable provider’s linear TV inventory will now be available on a targetable, biddable...
Streaming outperformed the combination of broadcast and cable for the first time. Adweek Feed
In the age of streaming services, it’s easy to overlook the enduring power of linear TV. But even though platforms...
Streaming TV continues to get all of the attention from advertisers. Much of this excitement is coming at the expense...
Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and...
Warner Bros. Discovery reported its Q2 earnings Wednesday with a $ 9.1 billion non-cash impairment charge, or write-down, on its...
Fox is looking to buck the trends as it closes upfront talks. The company has officially wrapped negotiations, growing volume...
I recently caught up with Viant co-founders Tim (CEO) and Chris (COO) Vanderhook – or, as I like to think...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Attribution vs. Contribution Ad platform over-attribution is boiling over...