“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
Linear
Disney, which holds the crown in entertainment, is now also wearing all the ad tech hats. Disney launched the Disney...
On Thursday, CTV ad server Innovid announced its first quarterly earnings since going public last year. Innovid’s Q4 revenue was...
On Thursday, CTV ad server Innovid announced its first quarterly earnings since going public last year. Innovid’s Q4 revenue was...
Innovid (NYSE: CTV) might need to tack “and linear TV” onto its shiny new stock ticker. Only two months after...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
Last year's most significant TV transaction by far occurred in March, when the NFL completed eye-popping new rights deals for...
By Samuel Seljan, Senior Director, Data Science, Xandr Digital and television advertising – once culturally and technologically divergent ecosystems – are finally...
Wait, Wait … Addressable Linear? AMC Networks announced a partnership with The Trade Desk and Magnite to run addressable ads...
Wait, Wait … Addressable Linear? AMC Networks announced a partnership with The Trade Desk and Magnite to run addressable ads...